Think of your business. What makes it valuable? The name, the products, and the brand.

Your intellectual property, your copyrights, trademarks, patents, and trade secrets, are valuable assets. They can be bought, sold, and licensed. They also add what’s called “goodwill” value, which is the powerful reputation you’ve built that goes along with them. Having a strong IP portfolio makes your business more valuable and more attractive to investors.

Don't think of your work as just the core of what you do. Think of the intellectual property rights that go along with it as business assets and investments, and protect them accordingly!

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Finally, this is not legal advice, and I’m not your lawyer. Consult an attorney (maybe me!) for your specific situation.

Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe!

You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms, and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

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