Not Just Background Noise: Ola Sars on How Music Drives Sales and Shapes Retail
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Not Just Background Noise: Ola Sars on How Music Drives Sales and Shapes Retail
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About this listen
How often do you notice the background music when you’re shopping? 🎶 It’s not just “noise” - it can shape how long we browse, how we feel, and even how much we spend.
In this episode of Retail Disrupted, Natalie Berg sits down with Ola Sars, music tech entrepreneur and founder of Soundtrack Technologies, the world’s leading B2B music streaming service. Ola’s journey spans co-founding Beats Music (which became Apple Music) to building Soundtrack into a platform powering 80,000+ businesses across 74 countries.
You’ll discover:
• How music influences customer behavior and dwell time
• Why brands should treat music as a strategic asset, not background noise
• The role of AI in creating “sonic identities” for retailers
• Real-world examples of brands boosting sales with the right soundtrack
• The future of audio in retail and customer experience
If you’re curious about the intersection of retail, music, and technology, this episode is packed with insights you won’t want to miss.