
32. Agency A, B, or C? How Your Agency Positioning Attracts or Repels Top Producers
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About this listen
Choose your level of impact, wealth, & clientele by deciding what level of professionalism you will deliver.
• There are three types of agencies, with the most effective being those that help clients identify and achieve their goals and dreams.
• Customers and team members prefer agencies that offer comprehensive, personalized service over those that provide only basic asset protection.
• Agencies focused solely on asset protection are at risk of being replaced by technology and larger competitors.
• Engaging clients in conversations about their goals leads to stronger relationships and greater loyalty.
• The way an agency positions and presents itself is key to attracting top producers and achieving long-term success.
START WITH THE eBOOK
- Get the free ebook The 23 Reasons Most Insurance Agency Owners Can't Enjoy a 3-Day Weekend Lifestyle - And How to Fix Them
SCHEDULE A STRATEGY SESSION
We’ll Discuss Your
- Biggest Goal - If you or your agency could only achieve 1 thing in the next 12 months, what would it be?
- Value of Biggest Goal - What's it worth to you (money, free time and / or happiness) to achieve this goal?
- Biggest Frustration - If you could "fix" 1 thing in your agency in the next 12 months, what would it be?
- Frustration Cost - What is your biggest frustration COSTING you (money, free time and / or happiness)?
Then, We’ll Discuss the Plan & Expected Results
- Which goal(s) are likely to be achieved and how long it usually takes, based on our experience.
- The best way to help you achieve your goals, based on your style and time available to implement.
- Your anticipated time investments & money investments.
- What guarantees we can make
Schedule a Strategy Session