"Just 'cause it's on the same street, that doesn't necessarily mean it's worth the same price."

– Frank Russo

Buying property in Sydney’s eastern suburbs isn’t just about location — it’s about strategy, foresight, and knowing where the hidden value lies.

In this episode of Street Secrets, Chris Bates sits down with Sydney-based buyer’s agent Frank Russo, founder of Search Find Invest, who shares insights from over 12 years in the industry.

From his builder background to negotiating multi-million-dollar deals, Frank explains why not every property on the same street is worth the same price, the importance of long-term planning and exit strategies, how to uncover overlooked value pockets across the east, and the common mistakes buyers make when emotion takes over.

Whether you’re a first-home buyer or an investor eyeing Sydney’s toughest markets, this conversation reveals how experience, relationships, and strategy separate good purchases from costly regrets.

00:00 — Introduction

01:10 – Meet Frank Russo: Sydney Buyer's Agent

01:39 – Frank's Journey to Becoming a Buyer's Agent

03:05 – The Skills and Challenges of a Buyer's Agent

06:17 – Navigating the Eastern Suburbs Real Estate Market

10:27 – Common Mistakes and Strategies in Property Buying

16:15 – Building Trust and Relationships with Agents

25:13 – The Importance of Property Location and Condition

32:13 – Conclusion and Final Thoughts

Frank Russo is the founder of Search Find Invest, a Sydney-based buyer’s agency he established over 12 years ago.

With a trade background as a carpenter and builder, Frank brings a unique perspective to property — blending building knowledge, investment strategy, and market expertise.

Specializing in Sydney’s eastern suburbs, he helps clients, from first-home buyers to seasoned investors, navigate one of Australia’s most competitive markets. Known for his honesty, strategic approach, and strong relationships with local agents, Frank has built a trusted reputation as a buyer’s advocate who delivers long-term value.

• Business webpage Link - https://www.searchfindinvest.com.au/
• LinkedIn - https://www.linkedin.com/in/searchfindinvest/
• Instagram - https://www.instagram.com/frankrusso_buyersagent/
• Facebook - https://www.facebook.com/searchfindinvest.com.au
• YouTube - https://www.youtube.com/channel/UCFW25vEYAgCHjWwG2rnRkWQ
• X - https://x.com/searchfindinvst

• Business Webpage Link - https://www.alcove.com.au/
• Phone: 0489 913 227
• Email - hello@alcove.com.au
• LinkedIn - https://www.linkedin.com/company/alcovemb
• Instagram - https://www.instagram.com/alcove.au

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