Building Fortress Exteriors: Fenn Allen on Referrals, Hiring, and AI in the Roofing Business cover art

Building Fortress Exteriors: Fenn Allen on Referrals, Hiring, and AI in the Roofing Business

Building Fortress Exteriors: Fenn Allen on Referrals, Hiring, and AI in the Roofing Business

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In this episode of the Builders Bible podcast, Andrew Hathaway and Fenn Allen discuss the intricacies of the roofing business, focusing on Fenn's journey in starting Fortress Exteriors. They explore the challenges of customer satisfaction, hiring strategies, and the potential of AI in streamlining operations. The discussion also touches on the importance of referral networks and partnerships in driving business growth, as well as sales goals influenced by market conditions.

Takeaways:

  • 90-95% of the jobs are residential roofing.
  • The importance of customer satisfaction in construction.
  • Hiring strategies can vary between experience and potential.
  • AI can streamline operations in the roofing industry.
  • A robust referral network is crucial for business growth.
  • Sales goals are often influenced by weather conditions.
  • Partnerships can be a significant advantage in business.
  • Training new hires requires time and investment.
  • Automation can enhance efficiency in estimating processes.
  • The roofing industry faces unique challenges with customer interactions.

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