How Do I Protect My Brand? Defeating the Doppelgänger in the Marketplace cover art

How Do I Protect My Brand? Defeating the Doppelgänger in the Marketplace

How Do I Protect My Brand? Defeating the Doppelgänger in the Marketplace

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You spent years building your name and brand. You poured your blood, sweat, and tears into it. So, what happens when a knockoff tries to use a similar name or logo?

Your federally registered trademark is your brand's security system. It gives you the legal power to stop impostors from using a confusingly similar name or logo in your industry.

Think of the brand loyalty you’ve built with your customers. Your trademark protects that loyalty and the revenue it brings in from doppelgangers who want to ride your coattails and poach your clients.

For more videos like this, follow me on social media and subscribe to this channel!

Finally, this is not legal advice, and I’m not your lawyer. Consult an attorney (maybe me!) for your specific situation.

Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe!

You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms, and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

#trademark #businesstips #smallbusinesstips #law #intellectualproperty #lawyer

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