In our current technological context, how should we view companies today? Are they potential mini-Oceanias, or rather islands of protection for individual freedoms, at least relative to authoritarian governments? Should the famous phrase “Big Brother is watching you” now be rephrased as “Big Manager is watching you”?

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Dans notre contexte technologique, comment considérer les entreprises actuellement? Sont-elles des petits Océania en puissance, ou plutôt des îlots de protection des libertés individuelles, au moins relativement par rapport aux gouvernements autoritaires? Le fameux Big Brother is watching you doit-il désormais être décliné dans une nouvelle version Big Manager is watching you ?

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The market is buzzing. The waves are converging. The disruptive wave is approaching. The question is not who is the strongest, but who is the best prepared: who walks without rhythm, who protects their reserves, who knows how to place their grappling hooks in the right place. At the right time.

If you wait to see the mouth, you are already late.

If you hear the sand, you still have a chance.

Desert power is for those who listen and act first.

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