65% of sales time is wasted. So what’s really stopping teams from hitting their targets?

In this episode of Mastering Business Growth, Paul Fernandez is joined by Nick Bramley—sales strategist, speaker, and coach—to uncover the hidden reasons most sales teams underperform.

From order-taking disguised as selling, to the lack of structured sales plans, Nick shares why so many businesses are leaving money on the table—and how to turn wasted effort into consistent revenue growth.

🎙 Key Highlights:

Why 65% of sales time is wasted on the wrong activities
The difference between order processing and real selling
Why most businesses don’t have a sales plan (and how to fix it)
The simple change that makes sales teams more productive
Why asking for the order is still the #1 skill in sales
How to build accountability and resilience into your sales culture

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