Runwago wants to make running pay—without ponzinomics. Founder Martin explains how their SportsFi app lets everyday runners monetize realistic goals using a transparent “challenge pool” model: everyone joins a challenge, finishers get 100% of their stake back plus rewards funded by those who don’t finish. No shoe NFTs, no inflationary reward token.

Timestamps

• [00:00] Opening & why SportsFi still matters

• [00:03] Martin’s crypto OG journey (since 2012)

• [00:05] The problem: 300M daily runners, almost zero monetization

• [00:08] The model: pooled challenges; finishers earn from non-finishers

• [00:11] Devices & anti-cheat: Garmin/Apple/WearOS integrations

• [00:16] App Store realities: compliance, custody, reviews

• [00:19] Tokenomics done differently (RUNWAGO ≠ reward token)

• [00:22] Fiat challenges, company revenue, future revenue-share to holders

• [00:25] GTM: Puma tie-ins, offline activations, club strategy

• [00:29] Community > celebrities; micro-KOLs and run clubs

• [00:36] What they’re hiring/raising/partnering for next

• [00:39] How to try the app + meet at Token2049
  

Connect

https://www.runwago.com/

https://x.com/runwago

https://www.linkedin.com/in/martin-lepka-12b51120b/

Disclaimer

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