Exit on Your Terms: CEPA Coach Len Bruskowitz on Valuation, SOPs & a 3-5 Year Exit Plan
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Exit on Your Terms: CEPA Coach Len Bruskowitz on Valuation, SOPs & a 3-5 Year Exit Plan
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About this listen
How do you build a business someone actually wants to buy—without losing your sanity or your legacy?
Business coach and Certified Exit Planning Advisor (CEPA) Len Bruskowitz of FocalPoint Coaching shares how to create a company that thrives beyond its founder. From documenting processes to picking the right exit path, Len explains why most owners need 3–5 years of runway, how to escape the “everything lives in my head” trap, and the 40+ factors that drive real business value.
Key Takeaways
→. Document or discount. Five-minute screen-record SOPs beat a thousand sticky notes.
→. Spend time in the Strategic “I,” measure in the Managerial “I,” and delegate the Technician “I.”
→. Fire the wrong customers. Don’t hand a buyer low-margin, high-drama accounts.
→. Start early. Three to five years of prep protects your price and your peace of mind.
→. Match the exit to your goals. Cash-out, succession, or management buyout—each has trade-offs.
Quotes from Len
- “Buyers want a turnkey business, not you.”
- “If you try to sell before you’re ready, you’ll take a huge discount—if you can sell at all.”
How to Reach Len Len Bruskowitz, CEPA –
FocalPoint Coaching 📞 617-356-8102
🌐 Search “Len Bruskowitz FocalPoint” to connect directly.