How do you build bridges between generations? Nicolai Tangen sits down with Niels B. Christiansen, CEO of LEGO, to explore the building blocks of this remarkable Danish company. They discuss how LEGO competes for children's time in our digital age, the risks and rewards of rapid growth, and the unique advantages of being a family-owned business. Niels shares insights about fostering creativity in product design, learning from failure through 'After Action Reviews,' and how AI might transform the future of LEGO creation. The conversation also touches on the intergenerational magic that keeps LEGO bricks connecting families across decades, inspiring countless young minds to become tomorrow's builders and engineers. Tune in for an insightful conversation!

In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New full episodes every Wednesday, and don't miss our Highlight episodes every Friday.

The production team for this episode includes Isabelle Karlsson and PLAN-B's Niklas Figenschau Johansen, Sebastian Langvik-Hansen and Pål Huuse. Background research was conducted by David Høysæter and Oscar Hjelde.

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