Back in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to embrace. I talked about brand mentions as a ranking factor – the idea that you didn’t always need a direct hyperlink to gain authority from other websites. At the time, it seemed almost heretical to suggest that something other than a traditional backlink could carry similar weight in search rankings. Contact us at info@workhacker.com, or visit www.workhacker.com for more info.

Most writers and marketers focus on the primary keyword. It’s the flashy term that goes into the title and meta tag, the one everyone thinks will win them traffic. But here’s the overlooked truth: it’s the supporting keywords—the secondary and tertiary phrases—that transform a decent article into a long-term traffic magnet. Because in SEO and AI today, context is king. If you would like a free one on one consultation, visit us at www.workhacker.com or email to info@workhacker.com.

A small parameter in the Google search URL string quietly disappeared last week. That single change has shaken the entire SEO industry, sending ripple effects through data tools, reporting dashboards, and even the way we measure success in search. Check out this episode to learn more, and visit us at workhacker.com.