Host Tim Flagg speaks with Mal McCallion, founder of ModelProp, about how AI is reshaping the property journey for consumers and agents alike — from natural-language search to virtual staging, AI video, and voice receptionists that book viewings straight into your CRM.

Mal draws on two decades in proptech (PrimeLocation, Zoopla) to explain why this wave feels familiar yet faster, how “trust is your currency,” and what KPIs matter most: market share, cost to serve, and revenue per transaction. We explore “unique at scale,” agentic workflows, and why human agents will spend more time in communities while machines handle repetitive tasks.
What you will learn:
Natural-language property search and lifestyle-driven discovery
Virtual staging, image clean-up, and affordable property video with avatars and voiceover
Voice AI receptionists that route calls, take messages, and book viewings in CRM
“Trust AI” and responsible adoption — why transparency wins instructions
From portals to conversations — how AI may change distribution and fees
The enterprise KPIs: win more instructions, reduce costs, lift fee percentage

#AI #PropTech #EstateAgents #PropertySearch #VirtualStaging #ConversationalAI #AgenticAI #CRM #UKAI #ModelProp #AIisOurBusiness

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