B2B Marketing Fundamentals, with the author, Kate Mackie
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B2B Marketing Fundamentals, with the author, Kate Mackie
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About this listen
Welcome to Kate Mackie, author of B2B Marketing Fundamentals – Drive impact across brand, reputation, relationships and revenue.
Kate is a Fellow of the Chartered Institute of Marketing, an alumnus of the Instititute for Real Growth, a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023, and is currently a Partner at EY, where she leads global marketing.
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