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Engineering for Marketers

Engineering for Marketers

By: Amos Feranmi
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About this listen

 A show at the intersection of marketing and technology. Each episode breaks down technical concepts like tracking, automation, AI tools, and data-driven growth—explained simply for marketers who want to level up their technical edge. Whether you’re a performance marketer, content strategist, or curious operator, you’ll get practical insights and examples you can apply right awayAmos Feranmi
Episodes
  • Why the Future of Marketing Is Technical with Amos Feranmi, James Praise and Bolaji Anifowose

    Why the Future of Marketing Is Technical with Amos Feranmi, James Praise and Bolaji Anifowose
    Sep 17 2025

    In this special 10th issue of Engineering for Marketers, Amos Feranmi is joined by James Praise and Bolaji Anifowose to explore why the future of marketing is technical. From AI-powered workflows and SaaS-driven GTM strategies to the rise of GTM engineering, we unpack how today’s marketers must combine creativity with technical know-how to thrive.

    What you’ll learn in this episode

    How SaaS and AI are reshaping modern marketing roles

    The rise of GTM engineering and why it matters for scaling revenue

    Practical ways AI tools like ChatGPT, Gemini, and Claude fit into a marketer’s workflow

    Why creativity + technical skills are the new baseline for marketing careers

    Signals, systems, and automation: how to cut through the noise in 2025 and beyond

    Meet the guests

    James Praise – Product marketing consultant helping SaaS founders drive GTM, launches, and growth through his Marketing In Action newsletter and TITAJA product marketing agency.

    Bolaji Anifowose – B2B SaaS marketer and GTM engineer with expertise in partnerships, product integrations, and data-driven growth strategies.

    Resources & links

    Engineering for Marketers Newsletter Marketing in Action Newsletter Intro to GTM Engineering
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    1 hr and 47 mins
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