Kyler Nixon welcomes Jason Hugo, founder and president at Quick Response Fire Supply, to explore how a decade of blogging and long form content reshaped a distribution business. Jason traces the journey back to 2012 when a single conference sparked the idea that consistent SEO-driven articles could attract the right buyers. Early experiments showed nothing—until the concept of “marination” revealed that content needs time to gain traction.

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What started as an SEO traffic play grew into something much more. Today QRFS content powers training for industry partners, sales enablement, and customer education. Jason explains how translating dense NFPA fire code into accessible guidance built trust with end users and professionals alike. He also shares how the company is rethinking itself as a data business, preparing for a future shaped by AI, centralized product information, and scalable catalogs.

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Jason Hugo is the founder and president of Quick Response Fire Supply, a distributor dedicated to simplifying fire safety system maintenance, installation, and compliance. On a mission to make fire protection simpler so nobody gets burned, Jason has led QRFS through more than a decade of consistent blogging and content creation that now totals nearly 500 articles.

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• The 2012 conference that inspired the first QRFS blogs and why “marination” became a guiding principle for SEO
• How early content paused, then proved itself as traffic surged through Google Analytics
• The evolution from simple product problem-solution articles to translating NFPA fire code into accessible insights
• Why QRFS content now supports both end users and professional contractors, and even trains manufacturers’ teams
• The challenge AI presents to SEO, traffic, and brand association with solutions
• The role of email in bridging discovery, purchase, and long-term education
• Why Jason believes every distributor must think like a data company to compete in the future
• The foundation QRFS is building to scale to a million SKUs with consistent product data
• Jason’s advice for distributors starting content today: plan to win and commit to consistency

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• Marcus Sheridan and The Sales Lion
• Quick Response Fire Supply
• NFPA 25 fire code
• Jason Hugo