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What if the perfect veterinary professional for your clinic is happily working somewhere else right now? They're not desperately job hunting or scrolling through job boards every night—they're genuinely content where they are. Yet even these happily employed veterinary professionals can sit up and take notice of your vacancy.

Here's the harsh reality most clinics face: if you're only attracting jobseekers who are desperately looking to leave their current role, you're missing out on some of the best potential team members. Those veterinary professionals who aren't stressed, burned out, or fleeing toxic workplaces often make exceptional long-term hires because they're choosing their next role for positive reasons, not running from negative ones.

Most clinics make the fatal mistake of writing job ads like they're talking to someone desperate for change. The language focuses on requirements and duties—what the clinic needs from them. But passive jobseekers aren't thinking "what can I do for this clinic?" They're thinking "what could this clinic do for my career, work-life balance, and professional growth?"

You'll discover:

• The three-strategy framework for attracting veterinary professionals who aren't actively job hunting
• Why leading with opportunity instead of requirements makes passive jobseekers think "that sounds better than what I have right now"
• How to tell your clinic's real story to help them see themselves as part of your team and culture
• The fatal recruitment mistake that only attracts desperate jobseekers instead of exceptional team members

This week's actionable takeaway: Review your current job ad and ask yourself—would this appeal to someone who's reasonably content where they are, or does it only speak to people desperate to leave?

Transform your messaging to plant the seed of possibility rather than demand immediate action.

Essential listening for veterinary practice owners who want to attract the best veterinary professionals—even the ones who aren't actively looking for a new role.

Brought to you by VetClinicJobs—direct hiring, reimagined. No recruitment agency.

Links mentioned in this episode:

tania@vetclinicjobs.com

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs