Impactful Marketing Leadership - Amanda Patterson cover art

Impactful Marketing Leadership - Amanda Patterson

Impactful Marketing Leadership - Amanda Patterson

Listen for free

View show details

About this listen

 Rocket Fuel Labs CMO/CEO/Founder Amanda Patterson reveals the brutal truths behind impactful marketing leadership in a startup environment. Having led the growth strategy for MindBody that scaled revenue from $20 million to $200 million, she knows it's all about a focus on the details. "There is usually not a silver bullet solution to a problem. It's a hundred little things that you're doing right." Vanity metrics mean little. If you can't trace it to revenue, you're just playing with pretty numbers. Leadership that lasts is much more about enabling than admiring and Amanda lives out the quote from Gandhi that "a sign of a good leader isn't how many followers you have, but how many leaders you create." Customer focus is key, and she has stopped trying to please everyone while instead obsessing over customers.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.