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On this episode of Shelf Talks, host Roberta Townes sits down with Jessica Taylor, founder of Ezra Coffee, to share how she turned a pandemic idea into a fast-growing retail brand. Jessica reveals what it really takes to go from small-batch coffee experiments at home to winning shelf space at major retailers like H-E-B and Central Market.

If you’re a female founder with a product-based business or dreaming about getting your brand into retail stores, this conversation is packed with actionable insights. Jessica opens up about:

• How she developed flavors and packaging that stand out on shelf.
• The importance of connecting with your community before pitching buyers.
• Lessons from joining Target’s accelerator program and pitching to retailers.
• Why consistent demos, smart marketing, and relationship-building keep sales strong after launch.
• How she built Ezra Coffee with both culture and purpose, including a scholarship program for students.

Whether you’re just starting your brand or you’re ready to scale into retail, this episode will help you understand how to pitch with confidence, compete with bigger brands, and stay successful on shelf.

✨ Tune in to hear Jessica’s journey and get the strategies you need to grow your product-based business into a retail-ready brand.

Link to Ezra Coffee:

Ezra Coffee Website: https://ezracoffeeco.com/

Ezra Coffee Instagram: https://www.instagram.com/ezracoffeeco/

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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book