In this episode of The Power Connector, Aleisha and Evan Gill discuss the significance of physical branding in today's digital-first marketing landscape. They explore how tangible branding elements like design, print, and signage create emotional connections with customers, enhancing trust and loyalty. The conversation emphasizes the importance of thoughtful branding throughout the customer journey, from awareness to retention, and provides practical tips for businesses to implement effective physical branding strategies.

Takeaways

Physical branding still matters in a digital world.

Connection is emotional and memorable.

Print materials activate emotional processing more than digital.

Thoughtful print pieces convey professionalism and care.

Physical branding plays a role in the entire sales cycle.

Intentional moments build relationships, not just transactions.

A strong brand experience continues after the sale.

Branded gifts and follow-ups enhance customer loyalty.

Investing in signage can deepen customer experiences.

Consistency between physical and digital branding is key.

Chapters

00:00 The Importance of Physical Branding

03:51 Building Emotional Connections Through Branding

06:50 Practical Steps for Implementing Physical Branding

In this episode of the Power Connector Podcast, Aleisha talks with Kirstee Copley sharing her inspiring journey in the building industry, detailing the challenges and triumphs of her company, Goop Guys. With over 25 years of experience, Kirstee discusses the importance of persistence, the transition from a licensing to a franchising model, and the lessons learned from international expansion. She also addresses the unique challenges faced by women in a male-dominated industry, the significance of maintaining relationships in business, and the need for work-life balance. Kirstee emphasizes the importance of health and wellbeing practices and reflects on the legacy she hopes to leave for her children and grandchildren.

https://goopguys.com/

https://www.linkedin.com/in/kirstee-copley-67ab1360/

In this episode of The Power Connector, hosts Aleishia and Evan Gill delve into the world of sensory branding, introducing their new Essence Kollection. They discuss the importance of creating emotional connections through multi-sensory experiences, emphasizing how physical products can enhance brand storytelling. The conversation highlights the science behind sensory engagement, particularly the impact of touch and scent on memory and emotion, and how these elements can transform branding strategies.

Takeaways

The Essence Kollection combines sensory branding with print innovation.

Creating emotional connections is key to memorable branding.

Physical experiences have a deeper emotional impact than digital.

Scent is directly linked to memory and emotion.

Branding should create moments, not just promotions.

Thoughtful design can elevate client experiences.

Gifting should be about storytelling and connection.

Multi-sensory experiences can differentiate a brand.

Intentional design supports brand values and goals.

Brands should aim to be felt, not just seen.

"It wasn't just a gift, it was a moment."

"Scent is the game changer."

"Make your brand felt, not just seen."