Field Notes: How Does Anyone Find Us?
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Field Notes: How Does Anyone Find Us?
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About this listen
In this solo Field Notes episode, Kari reflects on the ever-present question for independent makers: how do people find us? From juggling the busiest production season at KHEM Studios to navigating Google Ads, Merchant Center changes, and the shifting digital landscape, she shares an honest look at what it takes to keep a small design studio visible.
Kari dives into the realities of multi-channel marketing, from the unexpected power of Pinterest to the importance of having the right “instruments” in place to track what’s working. She recalls lessons from in-person events—like the sensory pull of Williams-Sonoma’s bacon and shallots trick—and explains why trade shows like Field + Supply still play a vital role in connecting with the right audience.
This isn’t a how-to guide—it’s a candid field note about the stretch of running a creative studio, balancing production with promotion, and finding creative ways to bridge the gap between the workshop and the wider world.
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