Episode 2: AI & the "Answer Economy" with Pete Blackshaw
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Episode 2: AI & the "Answer Economy" with Pete Blackshaw
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About this listen
In this episode of NeCXt, David is joined by Pete Blackshaw — a leading voice in digital strategy, CEO & Founder of BrandRank.AI, and former Global Head of Digital at Nestlé.
Together, they unpack the intricacies of leading digital transformation in large organizations, the evolving role of AI in brand building, and the rise of the Answer Economy.
They explore the leadership challenges of navigating change, the importance of trust and agility, and how brands can adapt their content strategies to thrive in a fast-moving digital landscape. Pete also shares lessons from his own journey — including the founding of BrandRank.AI — and emphasizes the power of curiosity, discipline, and strong digital foundations.
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