Chat With Crystal Carter | New AI Role, GEO Optimisation & Market Share Shifts
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Chat With Crystal Carter | New AI Role, GEO Optimisation & Market Share Shifts
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About this listen
In this episode of Chat With Sean, I’m joined by Crystal Carter – Head of SEO & AI Communications at Wix and an award-winning international speaker.Together, we explore what it means to take on a new AI role in the industry, and how AI search is reshaping SEO, marketing, and user journeys.We covered a wide range of topics, including:
- Why Wix created a dedicated AI Search Lab and how it’s changing optimisation strategies
- How AI search behaviour differs from Google search, and what that means for marketers
- Early signs of GEO (Generative Engine Optimisation) and practical tips for brands
- The role of mentions, citations, and memory in shaping AI-driven visibility
- Why brand reputation, reviews, and semantic HTML matter more than ever
- How AI creates new jobs and new workflows rather than replacing everything
- Why tracking AI search traffic is becoming essential in GA4 and Looker Studio
- The risks and responsibilities of AI adoption – and the opportunities for real problem-solving
Related Links - https://www.wix.com/seo/learn/experts/crystal-carter
https://www.wix.com/studio/ai-search-lab
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