The legendary Herb Alpert joins us for a heartfelt conversation that spans his extraordinary 90 years as a musician, producer, and cultural icon. With characteristic warmth and humility, Herb shares the pivotal moment when a teacher told him, "The trumpet is a piece of plumbing—you're the instrument," forever changing his approach to music and self-expression.

As we explore Herb's remarkable journey, he reveals surprising insights about being a "card-carrying introvert" who found his voice through the trumpet at age eight. The conversation weaves through his influential Tijuana Brass era, the creation of A&M Records with Jerry Moss (built entirely on a handshake), and discovering iconic artists like The Carpenters. Herb's storytelling shines when recounting how he recorded "This Guy's in Love With You" in a single take, giving his friend Burt Bacharach his first #1 hit.

What makes this conversation truly special is Herb's perspective on his current renaissance. At 90, he's experiencing an extraordinary revival of interest in the Tijuana Brass sound, with "Lady Fingers" accumulating over four billion TikTok streams. His eyes light up describing concerts where multiple generations gather to connect with music that sparks cherished memories of family and joy.

Herb's wisdom extends beyond music into life philosophy—authenticity above all, listening with your eyes closed to truly hear someone's essence, and finding contentment in sharing what makes you feel good. Don't miss Herb Alpert and the Tijuana Brass at the Safe Credit Union Theater on November 13th for a celebration of timeless music that continues to captivate audiences across generations.