Got a special effects secret? A unique makeup formula? That may be a trade secret. If it doesn’t quite qualify as a trade secret, it’s still proprietary and/or confidential information.

Here’s the thing: Those kinds of secrets are only protected as long as you keep them, well, a secret. If you post your special formula on your social media, you’ve just released it from its cage. It's gone. You can’t put it back in.

The key to trade secrets and other sensitive information is taking reasonable steps to keep it confidential. That means non-disclosure agreements, or NDAs, secure storage, limited access, and not sharing it with the world or untrustworthy people! Even the nicest Dr. Jekyll can turn into Mr. Hyde if they become inspired to ruin you by disclosing your secrets.

Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe!

You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms (video on Spotify, YouTube, Substack, and TikTok only), and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

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