
Choosing the Right Niche to DOMINATE Your Market
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About this listen
In this video, you’ll discover the exact process for choosing a profitable niche that can take your Go High Level agency to six figures and beyond. After training over 1,300 agencies and building multiple businesses, I break down why niching down makes you the go-to expert, how to leverage your past experience for an informational advantage, and the one solution strategy that turns your offer into a scalable business.
We’ll cover real-world examples—from laundromats to cell phone stores to speaker/author/coach businesses—and reveal why the $500 customer is often more work than the $50,000 customer. You’ll also learn how to price your offers using the 3% rule, why the bottom of the market is a trap, and how snapshots make scaling effortless.
If you want to stop struggling with random clients and start building a niche-based agency that generates recurring revenue, this video is for you.
⏱️ Chapter Markers:
00:39 – Becoming the go-to expert
01:47 – Case study: Speaker, author, coach niche
06:14 – Why you shouldn’t pivot away from your past experience
13:22 – Speaking the language of your niche
18:01 – Sell solutions, not software
20:05 – Leads from stage: chat automation example
29:20 – How to package & sell snapshots
31:03 – Pricing with the 3% rule
40:29 – Focus on mid-to-top market clients
46:24 – Using data tools (Ibisworld, Statista)
47:13 – Authority, scalability, and operations with one niche
54:55 – Comparing $500 vs $25K/month agencies
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