Streaming platforms, which initially disrupted traditional cable with lower costs and more control, are now facing a potential backlash from continuous price hikes and the addition of ads[1]. The article suggests that as the market for new subscribers has become saturated, streamers are focusing on increasing revenue from existing users, leading to less emphasis on user experience[1]. This shift is prompting consumers to adopt a "subscribe and unsubscribe" model, where they sign up for a service to watch specific content and then cancel, rather than maintaining long-term subscriptions to multiple platforms[1]. While this approach benefits consumers by reducing costs, it could eventually lead to significant revenue losses for streamers if it becomes widespread, potentially forcing them to reconsider their pricing strategies[1].The article discusses whether the continuous price hikes by streaming platforms will backfire, leading to an era of "subscribe and unsubscribe" for consumers[1]. Initially, streaming services disrupted cable with lower costs and more flexibility, but they have evolved to resemble the "monster" they aimed to replace, with frequent price increases and a focus on generating revenue from existing subscribers rather than attracting new ones[1]. This shift has led to the introduction of ads and crackdowns on password sharing, diminishing the user experience[1].

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