[Archive Interview from May 28, 2025]

What does it mean to lead with integrity when the whole world is watching?

In this inspiring HOW Conversation, Chief Master Sergeant Jo Bass—the first woman and Asian American to hold the top enlisted role in the U.S. Air Force—opens up about her journey, the evolution of purpose, and what it really takes to lead with moral courage.

From humble beginnings and a Honda Civic to guiding over 600,000 service members, Chief Bass shares hard-earned wisdom on:

• Finding purpose through service
• Building moral muscle in a divided world
• Staying grounded in values when making tough decisions
• Creating a culture of resilience and well-being

This episode is packed with honesty, heart, and hard truths—and it’s a must-listen for anyone committed to leading with humanity.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/