Lil’ Miquela and Mia Zelu have millions of followers and generate serious income, despite being created with artificial intelligence. A recent article in the NY Times caught our attention and we just had to weigh in on how AI influencers are changing the way customers think about what they can trust. In this episode of the Experience Strategy podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the intriguing world of AI influencers, exploring their rise, the complexities of trust and authenticity in the digital age, and the implications for the future of influencer experiences. They discuss the evolving nature of social proof, the role of empathy in AI, and how brands can navigate the changing landscape of consumer relationships. The conversation highlights the need for transparency and authenticity in experience strategies, as well as the potential shift towards hyperlocal influencers.

Takeaways

• AI influencers are gaining popularity and generating significant income.
• Parasocial relationships with AI are becoming more common.
• Trust in AI influencers is complex and multifaceted.
• Authenticity is increasingly important in the digital age.
• Social proof is being redefined in the context of AI.
• The role of empathy in AI is a contentious topic.
• Brands need to be transparent about AI-generated content.
• Micro-influencers may become more valuable than traditional influencers.
• Understanding customer needs is crucial for effective marketing.
• The future of AI and human relationships is uncertain and thought-provoking.

Chapters

00:00 Introduction to AI Influencers
02:44 The Rise of AI Personalities
05:54 Trust and Authenticity in AI
08:53 The Evolution of Social Proof
11:53 AI and Empathy: A Complex Relationship
14:48 The Role of Brands and Influencers
17:47 Lessons for Experience Strategists
20:46 The Future of AI Storytelling
23:43 Conclusion and Reflections

Read more

https://www.nytimes.com/2025/09/03/style/ai-influencers-lil-miquela-mia-zelu.html

Podcast Sponsors:

Learn how to inspire advocacy

https://www.thecargoagency.com

Learn more about Stone Mantel

https://www.stonemantel.co

Sign up for the Experience Strategist Substack here:

https://theexperiencestrategist.substack.com