In this episode of The Lucky Orange Show, I sit down with Andrew Lipp, Co-Founder & CEO of EQL, to explore how fairness, data, and fandom collide in the world of high-stakes product launches.We talk about the frustration that sparked EQL’s creation, why “Run Fair” is more than just bot-blocking, how fairness data shapes future brand decisions, and where launch analytics can turn one-off hype into long-term customer loyalty.What you’ll learn in this episode:- The moment Andrew realized the launch system had to change- Why EQL’s “Run Fair” is really a powerful data engine- Signals to watch during the chaos of a drop- How fan sentiment and social commentary influence brand strategy- The types of data EQL leaves out—and why- How launch insights fit into broader enterprise data workflows- Where brands can turn hype-driven drops into lasting relationshipsAbout EQLEQL powers fair, data-driven product launches for the world’s biggest brands—from Tiffany’s and Travis Scott to Labubu, Crocs, and Major League Baseball.Learn more about EQL: https://www.eql.com/Connect with Andrew: https://www.linkedin.com/in/andrewlipp/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange: https://www.luckyorange.com/#eql #productlaunch #ecommerce #dataanalytics #fairdrops #luckyorange