Former UFC Fighter → Elite Leadership Coach: Cliff Starks on Calm Power, Tenacity & Values-Driven Success


Cliff Starks joins Nicole’s Business Notebook to show how “speak softly and carry a big stick” becomes a leadership superpower. A former UFC fighter and now a world-class leadership coach, Cliff helps high achievers blow past their wildest dreams—grounded in tenacity, responsibility, and values-based leadership. If you’re chasing big outcomes without losing your soul, this episode is your blueprint.


In this episode you’ll learn:




How to turn pressure into presence when everything’s on the line




The difference between tenacity vs. toxic hustle—and why standards - goals




A 3-part framework for values-based decisions that scale your impact




Rituals to build responsibility, resilience, and composure every day




How to lead softly, execute decisively, and win without yelling




Who this is for: founders, executives, sales leaders, creators, athletes, and anyone ready to lead with quiet confidence and deliver extraordinary results.





About Cliff Starks

Former UFC fighter turned leadership coach, Cliff is known for his grounded presence, soul-led wisdom, and results-driven frameworks that help high performers lead with integrity—and win.


About Nicole’s Business Notebook

A high-impact podcast where founder Nicole Banks interviews elite performers, unpacking the systems, mindsets, and moves that create outsized success.



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