What do you do when your brand feels stuck in the past, your marketing feels like guesswork, and you’re competing against a sea of lookalike businesses?

In this episode of Marketing Team of One, Eric and Mike welcome back returning guest Jill Felty for a fun, no-fluff Q&A session. Together, they dive into real listener questions about strategy, design, and messaging. From finding a niche that helps your business stand out, to creating a simple “front door” offer, to breathing new life into an outdated brand without blowing it all up.

Links Mentioned in the show:

felty.co

Roast and Toast

Storybrand

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00:00 Introduction and Host Banter

01:46 Strategy Question: Standing Out in IT

04:32 Messaging and Branding Insights

11:33 Design Question: Making Boring Topics Engaging

19:38 Choosing the Right Marketing Strategy

20:06 Leveraging Existing Strengths

20:43 Creating Effective Offers

22:17 Exploring Referral Networks

23:02 Digital Advertising Considerations

24:03 Niche Marketing Tactics

27:27 Addressing Outdated Branding

32:03 Subtle Rebrands vs. Full Overhauls

37:55 Lessons from Major Brand Rebrands

41:53 Conclusion and Next Steps