"Execution is everything." — Ethan Ruby, CEO and Co-founder of SaaSGrid

In this episode of Tech Scenes Unplugged, Ethan Ruby, CEO and Co-founder of SaaSGrid, joins Jeff Martin to explore why metrics matter—and how the right data can change everything for B2B SaaS companies.

Ethan shares the pain that inspired SaaSGrid: endless hours wrangling messy data while running analytics at Craft Ventures. That frustration led to building SaaSGrid, a financial intelligence platform now used by 1,000+ SaaS companies to unify CRM, billing, and ERP data into a single source of truth for ARR, pipeline, retention, and more. The conversation dives deep into which metrics really move the needle at Series A, how execution gets measured, and why business—like jiu-jitsu—is a craft learned over time.

This episode is a must-listen for founders, finance leaders, and operators who want to align their team around clear, actionable insights—and scale with confidence.

Chapters:

00:00 The Importance of Metrics in Business Success

02:05 Understanding SaaSGrid and Its Impact

05:03 The Role of Data in Decision Making

07:51 Craft Ventures: Insights from Experience

10:48 The Art of Crafting a Business

13:52 Key Metrics for SaaS Companies

16:33 Balancing Leading and Lagging Indicators

19:29 The Journey to Series A Funding

22:25 Metrics for Series A Companies

25:01 The Evolution of Metrics in Growth Stages

27:49 Execution and Its Measurement

30:24 Adapting to Market Changes

33:12 The Craft of Business and Jiu-Jitsu

35:56 Final Thoughts and Key Takeaways

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