Can You Afford to IGNORE Cyber Security Threats in Your Business? cover art

Can You Afford to IGNORE Cyber Security Threats in Your Business?

Can You Afford to IGNORE Cyber Security Threats in Your Business?

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 Business owners often underestimate cyber risks—and that leaves them exposed.Once upon a time, many businesses thought cyber threats were problems for “big companies only.” But Greg Young from Trend Micro—with over 35 years of experience—shows us that the dangers are real and that everyone is at risk. Picture a business owner who opens one phishing email… and suddenly, ransomware locks everything. Greg explains how that can happen, why older tech is a soft target, and how AI is both a friend and a foe in this fast-changing world.In our chat, Greg guides us step by step: how to spot your weak points, why even one outdated system matters, how to build backups that work, and what smart, practical moves you can make right now. By the end, you’ll feel equipped, not scared—ready to safeguard your company with confidence.Key Topics Covered:Understanding the attack surface and how small gaps become big threatsRisks tied to older technologies and why patching mattersThe rise of phishing and ransomware: how they convergeThe power of backups and how to do them rightAI’s dual role—how it both helps defenders and powers new attacksGuest & Resources:Greg Young, VP of Cybersecurity at Trend Micro — LinkedInTrend Micro website and resources (search “Trend Micro cybersecurity insights”)Acknowledgments:Carl Richards from Podcast Solutions Made Simple — LinkedInFred Crouch, the Property Wizard podcast — LinkedInJovan Strika at @Hive coworking — LinkedInMelanie Webber, invaluable business partner — LinkedInWayne Pratt of Motive8U Inc, coach and co-host — LinkedInHosts:Bernie Franzgrote — LinkedInWayne Pratt — LinkedInSponsors & Tools (affiliate links):This episode is supported by tools that help SMBs grow—links may earn me a small commission at no extra cost to you:Descript – Smarter Content Creation: Easy audio/video editing like editing a document—ideal for podcasts and training material. Try it here @Hive – Real‑World Business Networking: Build real connections, in person or online—perfect for freelancers and growing teams. Learn more Property Wizard Podcast – Real Estate Made Practical: Clear, beginner-friendly advice from Fred Crouch. Tune inEnjoyed this episode? We’d love to hear from you! Email us at info@kreativinsight.comor visit knack4business.com to explore more. Leave a comment, share your story, or connect with Greg—we’re all in this together.Guest’s Links:Greg Young — LinkedInLeave your comments, ask questions, or share how you'll act. Read more and join the discussion! Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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