In this episode of the Profits on Purpose podcast, host Nate interviews Mara Smith, the CEO and founder of Inspiro Tequila. Mara shares her unique journey from a career in law to launching a female-focused, additive-free tequila brand. She discusses the challenges of navigating the spirits industry, including legal complexities, the B Corp certification process, and the importance of quality and female empowerment in her business. Mara also reflects on her financial strategies, inventory management, and the lessons learned throughout her entrepreneurial journey, emphasizing the significance of celebrating small wins and the role of women in the spirits industry.

Official Website (URL): https://inspirotequila.com/

Connect with Mara here:
LinkedIn: https://www.linkedin.com/in/mara-smith-9109031a1/
Facebook: https://www.facebook.com/inspirotequila/
Instagram: https://www.instagram.com/inspirotequila/
TikTok: https://www.tiktok.com/@inspirotequila

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– Nate and the Profits on Purpose podcast team

Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
Visit the Future Ready CFO website here: https://www.futurereadycfo.com/
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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.
Each episode digs into the leadership insights and financial approaches that empower consumer products businesses to grow with clarity, resilience, and impact. You'll get a behind-the-scenes look at how visionary founders reconcile their purpose with the everyday demands of scaling a successful brand and leading with both mission and margin.
If you're a founder, finance leader, or simply navigating the purpose-profit paradox, this podcast is for you.