
079: Meg Seitz - Toth Shop
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About this listen
In this episode of The Best of Charlotte, Jeff welcomes Meg Seitz, founder of Toth Shop, a creative agency specializing in copywriting, content strategy, and brand storytelling. Meg shares her professional journey—from teaching English and launching Lululemon’s Charlotte presence to building Toth Shop into a trusted partner for businesses seeking authentic, effective messaging.
What You’ll Learn in This Episode
Meg’s background in teaching, brand building, and entrepreneurship.
How Toth Shop helps businesses craft clear, compelling content that resonates with their audience.
Why simplicity and authenticity matter more than polished fluff in copywriting.
Common mistakes small businesses make in messaging—and how to avoid them.
Practical tips for creating stronger copy, including planning ahead, making it about the audience, and aligning tone with brand identity.
tothshop.com
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