Welcome to another exciting episode of The Embellished Pod! In this episode, we dive deep into the story behind Four Branches Bourbon, a unique spirits brand founded by veterans from four different branches of the U.S. military. Join us as we chat with Mike Trott and Greg Snyder about their journey from concept to a top-performing brand, their commitment to quality, and their mission to give back to the veteran community.

Timestamps: 00:00 - Introduction and Podcast Info 00:35 - Meet the Founders: Mike Trott and Greg Snyder 01:16 - The Unique Story of Four Branches Bourbon 02:15 - How Four Veterans Came Together to Create a Brand 07:09 - The Importance of Drinking Honorably 10:03 - The Journey from Concept to Market 14:05 - The Role of Quality in Building a Brand 18:08 - The Future of Four Branches Bourbon 21:00 - The Importance of Storytelling in Bourbon 24:17 - Greg Snyder's Journey and Why He Joined Four Branches 27:18 - Charitable Giving and Supporting Veterans 28:26 - Current and Future SKUs 33:23 - Looking Ahead: The Future of Four Branches Bourbon 35:48 - Upcoming Events and Where to Find Four Branches Bourbon 37:08 - Closing Remarks

Key Takeaways:

Four Branches Bourbon is the only spirits company founded by veterans from the Army, Air Force, Navy, and Marines.

The brand emphasizes drinking honorably and giving back to the veteran community.

Quality and storytelling are at the heart of their brand, ensuring a premium experience for their consumers.

The founders have raised nearly half a million dollars for veteran organizations and continue to support various charitable causes.

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Support Four Branches Bourbon:

Visit their website: Four Branches Bourbon

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Thanks for tuning in, and we'll see you in the next episode of The Embellished Pod!