In Episode 44 of The Generalists Podcast, we sit down with Gustavo Fuchs — Microsoft Asia Channels, ex Google Cloud leader who’s led teams across Brazil, Turkey, Bahrain, Angola, Dubai, and Singapore. He shares powerful insights on AI adoption, intrapreneurship, and the real advantages of being a generalist in complex organizations.

Gustavo explains why the true generalist advantage—understanding the whole system (P&L, leverage points, structure, and culture)—only works if you keep your entrepreneurial spirit alive. By connecting with startups, outsider communities, and fresh perspectives, you avoid corporate complacency and bring new energy back into your company.

🚀 What You’ll Learn in This Episode:

• The AI value chain: research → models → infra → apps/agents
• Where margins accrue in AI and how to pick high-leverage use cases
• Turning “experiments” into board-level, KPI-tied initiatives
• Build vs. buy decisions for AI and agentic workflows
• The “1%” most teams miss: internal selling & HQ alignment
• Intrapreneurship strategies: creating healthy tension in big orgs
• A practical lens for model builders, digital natives & enterprises
• Cross-cultural leadership playbooks for global GTM success
• Energy management: how to stay “always-on” without burnout

👥 Hosts

• Michael Smith Jr.: https://www.linkedin.com/in/smittysgp
• Razko Kotler: https://www.linkedin.com/in/razko282

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👤 Guest

• Gustavo Fuchs: https://www.linkedin.com/in/gustavofuchs/

🔔 Subscribe for more founder stories, startup wisdom & intrapreneurship insights:

👉👉👉 Subscribe Now:https://www.youtube.com/@TheGeneralistsPodcast

🔗 Links & Resources

• The Culture Map (book): https://www.amazon.com/Culture-Map-Breaking-Invisible-Boundaries/dp/1610392507

• Chip War (book): https://www.amazon.com/Chip-War-Worlds-Critical-Technology/dp/1982172002

• XA Network: https://www.xanetwork.co/
• Accelerating Asia: https://www.acceleratingasia.com/