Most builders have data, but few are using it in a way that actually drives results. In this episode of Just Make It Pretty, I’m joined by Christine Blacklidge, VP of Business Development at Audience Town, to break down how real data can transform your targeting, your campaigns, and your buyer experience.

Christine brings her expertise in digital strategy and audience targeting to share why data isn’t boring, it’s your secret weapon. We’ll dig into the insights builders often overlook, how to bridge the gap between storytelling and targeting, and what AI means for the future of personalization in marketing.

Whether you’re building a new community or refining your digital ad strategy, this episode will help you move beyond guesswork and into smarter, more effective marketing.

📝 What You’ll Learn in This Episode:Why audience data is underutilized in homebuilding—and how to fix it

• The difference between having data and using data well

• How behavioral, location, and life stage insights can sharpen your targeting

• Ways to connect creative storytelling with smarter digital strategy

• What AI means for the next chapter of personalization and audience engagement

👤 About Our GuestChristine Blacklidge is the VP of Business Development at Audience Town, a leading ad tech company focused on the housing and real estate industries. With a background in sales and digital strategy, Christine helps builders and marketers use data to better understand their audiences, refine targeting, and run more effective campaigns.

Connect with Christine: https://www.linkedin.com/in/christineblacklidge/