Not every workout is for every body. And not every social media platform is for every business. So, how do you know where you should show up to reach the customers you want?

In today’s episode, we’re talking about why being on every social media platform isn’t a smart strategy, how casting a wide net dilutes your ROI, and how to choose the marketing “workout” that’s right for your business based on your audience and goals.

My guest today is Corine Ingrassia, a content marketing strategist with over 16 years of experience creating content that converts.

She is known for her ability to “see the forest for the trees”—building social-first, personal brands by seamlessly blending creative storytelling with data-driven strategies.

From developing compelling social content to leveraging podcasting as a powerful marketing tool, Corine has helped dozens of entrepreneurs, and industry experts build strong authentic personal brands by crafting content that isn’t just seen or heard—but remembered.

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Website: www.leslieboyce.com

Email: Leslie@thefitnessofbusiness.com

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Guest Info: Corine Ingrassia

Website:www.corineingrassia.com

Socials:

• https://instagram.com/corineingrassia_
• http://linkedin.com/in/corineingrassia

Download the Creating Client Avatar Worksheet here!