Post Malone Unveils Fashion Label, Rocks VMAs, and Backs Startup Amid Stadium Tour Buzz
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Post Malone Unveils Fashion Label, Rocks VMAs, and Backs Startup Amid Stadium Tour Buzz
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Post Malone has dominated headlines this past week with a string of groundbreaking career moves, chart-topping performances, and a new business venture that’s landed him back in both the fashion world and the business pages. According to Texas Monthly and Style Rave, all eyes were on Posty on September 1 as he unveiled his long-awaited fashion label Austin Post with a high-profile runway show in Paris, staged in the historic Hôtel de Bourdon – the former home of Karl Lagerfeld. This debut blended Dallas Western heritage with chic Parisian edge, and the looks—think embroidered denim, fringe leather, turquoise, and cowboy hats—culminated in a stunning finale that saw a model riding a real horse down the runway. The fashion crowd’s verdict: Post Malone’s cowboy-turned-designer persona is here to stay, and the Austin Post line is poised to tap the broader Americana style wave, with plans for a further New York showcase later this month, according to the Tribune.
His high-fashion hustle is matched only by his music, with Cosmopolitan covering his electrifying performance with Jelly Roll at the 2025 MTV VMAs, where the pair performed their stadium anthem “Losers” in matching Dallas Cowboys jerseys—a playful nod to his Texas roots and current cowboy phase. While Posty is up for the Best Collaboration Moon Person for his Blake Shelton duet “Pour Me A Drink,” it was this return to the VMA stage, his first since 2018, that left fans raving about the synergy between him and Jelly Roll, both icons on the “Big Ass Stadium Tour.”
Speaking of that blockbuster tour, fans were thrown a curveball as Live Nation confirmed Post Malone had to postpone his two highly anticipated London stadium concerts due to ongoing Tube strikes, now rescheduled for September 20 and 21, an announcement that led to an outpouring of disappointment—and understanding—across social media and fan forums, as reported by Holler Country.
Offstage, Post continues to flex his business acumen. As Fortune reports, Malone’s latest venture is as a key backer of Sesh, a nicotine pouch startup, which just closed a $40 million round led by tech titans and music luminaries. The move places Post in the vanguard of a booming wellness-oriented consumer space, joining a roster of endorsements and collaborations that include Doritos, Bud Light, and even a Dallas Cowboys-designed Raising Cane’s.
Social media buzz has been relentless, from Paris fashion editors posting clips of his runway finale with a live horse to fans sharing behind-the-scenes moments from his Paris concert on September 3 at La Défense Arena. Memes from his SKIMS camo underwear campaign with Kim Kardashian also resurfaced, further cementing his crossover from music to fashion icon.
The consensus in both fashion and music circles is clear: with a relentless work ethic, a feel for the zeitgeist, and an instinct for reinvention, Post Malone is already writing his next biographical chapter—and if these last few days are any indication, it will be his boldest one yet. There’s no credible speculation or unconfirmed reports overshadowing his recent achievements; the headlines and hashtags say it all—Posty is only getting started.
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