From Manager to Owner: From “running the playbook” to writing your own—people first, profit follows with Claire Pickens EMBA, CVPM
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From Manager to Owner: From “running the playbook” to writing your own—people first, profit follows with Claire Pickens EMBA, CVPM
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About this listen
In this episode, I sit down with Claire Pickens, EMBA, CVPM: certified veterinary practice manager, entrepreneur, and business strategist with over 30 years in animal health. Claire has helped countless veterinary owners turn big ideas into bank-ready business plans, while leading operations across the country with expertise in leadership, HR, and practice management.
We dive into what it really takes to shift from managing someone else’s playbook to writing your own as an owner. From opening a practice before ever managing one, to defining values that hold steady through recessions and pandemics, Claire shares candid lessons, practical strategies, and the people-first approach that’s guided her success.
What You’ll Learn in This Episode:
Why people, not KPIs, are the only true leading indicator
How to coach to behaviors and outcomes, not just metrics
The surprising transferable skills from coaching and practice
What every aspiring owner should study: HR, marketing, and IT basics
How to define your values before day one and use them to guide tough calls
Connect with Claire Pickens:🔗 Website: www.smallbusiness-dreams.com🔗 LinkedIn: Claire Pickens, CVPM
🎧 Subscribe to Leading Veterinary Teams On Air for real talk, tactical tools, and conversations that challenge the old-school way of leading in vet med.