The Legal Marketing Sludge Tax
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The Legal Marketing Sludge Tax
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About this listen
If your like most law firms, your monthly legal marketing retainer isn't an investment; it's a tax. In this episode, Books for Experts founder Carl Taylor helps you perform an audited accounting of the "Sludge Tax"—the devastating financial, operational, and reputational costs your law firm pays for its reliance on outdated SEO and PPC.
Discover the true price of "renting" visibility, how low-value clients poison your referral pool and burn out your best staff, and why every dollar spent on sludge is a dollar stolen from your legacy. This is the clear-eyed analysis you need to stop paying the tax and start building permanent, unshakeable authority in the new AI referral economy.
Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.
In a world of experts, be the authority.
Subscribe for more brutally honest insights on how to build a brand that lasts.)