Ep. 67 Welcome to the Neighborhood: Win New Movers with Smart Direct Mail
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Ep. 67 Welcome to the Neighborhood: Win New Movers with Smart Direct Mail
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About this listen
In this episode of Triceratalks, Justin Miller explains why "new movers" are a premium marketing audience and how to reach them with targeted direct mail. Learn how to source fresh mover lists, craft personalized welcome packages, and time repeat mailings to capture spending in the first 30–90 days after a move.
The episode details practical tactics—letters, hand-addressed envelopes, magnets, irresistible offers, and setting campaigns on autopilot—so local service and small businesses can convert newcomers into long-term customers.
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