AI, Amazon & the future of eCommerce

The buzz around AI isn’t slowing down—and for good reason.

It’s not just another shiny tool. It’s changing how businesses work, grow, and compete.

This week, Richard sits down with JJo Lambadjieva, CEO and founder of Amazing Wave, to break down what AI really means for Amazon sellers and eCommerce brands.

Jo’s been in the game for 14+ years—running performance marketing for D2C and retail, supporting Amazon vendors through his boutique agency, and later leading strategy and operations at a major aggregator. When ChatGPT dropped in 2022, he saw what was coming and started building AI into everyday workflows.

In this episode, Joe and Richard cut through the hype and share real strategies:

• How AI uncovers hidden inefficiencies in your business
• Why even solo operators can scale productivity with the right tools
• What evolving search and customer behavior means for the future of selling

It’s not about replacing people. It’s about giving teams leverage, speeding up the boring work, and staying competitive as the landscape shifts.

Whether you’re an Amazon pro, just testing AI in your processes, or curious where the industry’s headed, this one’s packed with practical advice and real-world examples.

Listen now—and start spotting opportunities AI can unlock for your business.

Topics covered:

00:00 "Integrating AI in E-commerce SEO"

06:30 ChatGPT: Second Brain on Walks

10:25 AI's Organizational Impact: Efficiency, Data, Talent

11:26 AI as a Team Enhancement Tool

16:01 AI Innovations with MCP and Artifacts

18:48 "AI: Utility Over Hype"

22:45 AI Meeting Recorders Enhance Interviews

26:13 Improving Data Hygiene and Organization

29:19 "Rufus AI: Transforming Amazon Shopping"

34:13 "Rufus Blueprint Analysis Highlights"

38:02 Empowered Teams Boost Efficiency

41:54 "Invest in Data and AI Search"

45:36 Improving Brand Presence in LLMs

46:35 Expert Tool Recommendations for Ecom

51:02 "AI E-Commerce Newsletter"