Ep. 10: Why Our Social Media Sucks: The Anti-Marketing Plan
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Ep. 10: Why Our Social Media Sucks: The Anti-Marketing Plan
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About this listen
Ever met an "influencer" who can't keep eye contact with you in real life? Ever feel the pressure to have a perfect social media feed, even though you know it's a facade? You're not alone. In this episode, we're spilling the tea on why our social media sucks, and why that's actually a good thing. We dive into the absurdity of the "plumber with the leaky faucet" paradox and the pressure to have a perfect online presence.
We're spilling the tea on why following all the "rules" of social media marketing might actually be stifling your genius and sabotaging your real-world success. We discuss how you can run multiple six-figure businesses without a curated Instagram, choosing vibrant real life over endless scrolling. Ushi unpacks the brutal truth about protecting your IP and why she refuses to compromise her "Ushi-ness" just to sell books.
Are you ready to ditch the performance, reclaim your creative valve, and build a brand that's genuinely you, even if it means breaking every social media rule in the book?
Episode Map:
[00:00:07] The Abysmal Socials: Admitting to the "plumber with the leaky faucet" paradox.
[00:07:00] My IP Was Stolen! (Sort Of): The story of a phrase from a 20-year-old poem being used by someone else.
[00:08:18] Your Social Media is Your IP Tether: Why you have to put your name next to your thoughts to protect them.
[00:09:00] The Anti-Marketing Plan: Why the traditional way to sell a book is a "prison" and why we'd rather have coffee with one person.
[00:10:30] When "The Right Thing" Shuts You Off: The moment trying to do social media "right" freezes creativity.
[00:11:18] Followers Mean Nothing: The truth about people with huge followings but no revenue or inner fulfillment.
[00:12:00] Breaking Free from the Formula: Dropping the notion that "they must know" and realizing you are not "everybody".
[00:13:00] The Courage to Share: The growth edge of moving from making excuses to finding the courage to share openly, in your own way.
Join us in this untamed sanctuary where vulnerability is our superpower. Share this with a kindred spirit. Your seat is always waiting for you at our table. Visit https://www.stillreal.studio and subscribe to Still Real.