Entrepreneur and devoted dad Matt Masters joins Gabriel “The ProActivator” to unpack what it really looks like to live proactively—at home, at work, and in your head. Matt traces his path from launching a niche e-commerce brand in 2009, scaling to a warehouse and staff, then intentionally redesigning his life post-COVID to buy back time and freedom—including moving into lending and investing.

We dive into the ProActivator pillars (Faith, Family, Fitness, Focus, Fulfillment & Finances), how weekly family meetings build trust and accountability, and why most people get trapped in Quadrant 1 & 4 of the Time Management Quadrants. Matt gets real about parenting (when to be firm vs. hands-off), finding purpose beyond revenue, and using keystone habits to create momentum that sticks.

If you’ve ever wondered how to balance ambition with being present for your family—or how to shift from reactive living to intentional leadership—this one’s for you.

Highlights

• Matt’s origin story: crisis → clarity → company
• Buying back time: third-party logistics, passive lending & flexibility
• Family meetings that actually work (agenda, celebrations, improvements, budget)
• Eisenhower’s Time Quadrants and living in Quadrant 2
• Fitness & focus: rules, routines, and eliminating distractions
• Keystone habits that cascade into every area

Listen, take notes, and start acting like the future you—today.

• 00:00 — Welcome & what is a ProActivator
• 03:10 — Matt on faith, belief, and honesty with his kids
• 07:40 — Family pillar: being present, correcting with wisdom
• 12:25 — Family meetings: structure, agenda, budget
• 17:40 — Matt’s business journey: e-commerce → warehouse → lending
• 31:20 — Buying back time & redefining success
• 38:10 — The Time Management Quadrants (1–4)
• 45:30 — Focus: rules, schedules, and erasing distractions
• 52:00 — Fitness goals & accountability
• 58:10 — Keystone habits & identity shift
• 1:02:00 — Closing & next steps

Thanks for tuning in to the ProActivators Podcast, where we crush procrastination and build state-of-the-art leaders! 🚀 Don’t wait for change—create it. Subscribe for weekly episodes on faith, family, fitness, finances, and leadership. Join our community and get exclusive tips at proactivatorsclub.com/newsletter. Follow us on Instagram & Facebook: @ProActivators Let’s elevate together! #ProActivatorsPodcast