Today, we break down Galaxy Defense, a sci-fi-themed tower defense/survival clone that’s generating $100K/day in IAP with only around 135K DAU.

🎯 Topics covered:

Gameplay breakdown: lasers, turrets, force fields & randomizer

Monetization: IAP heavy, ~12% ads, “Remove Ads” pack as a top purchase

Why CPIs are likely $50–100+ in Tier 1 markets

Revenue: ~$220K/day combined, with Android more than iOS

UA creatives: TikTok memes, fake interviews, AI actors — mostly 3.5/10 execution

Why this isn’t yet the “Western prophecy hit” for tower defense

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👉 Comment: is Galaxy Defense the next Rush Royale, or just another clone?

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Galaxy Defense

04:02 Gameplay Mechanics and Strategies

07:12 Ad Experience and Monetization

10:09 Comparative Analysis with Other Games

20:55 Energy Systems and Progression

23:50 Customization and Gear Enhancement

34:03 Chinese Market Dynamics and UA Strategies

37:06 The Stability of Waifu Games

38:07 Emerging Trends in Tower Defense Games

41:48 Creative Strategies in Game Marketing

44:02 The Role of AI in Game Advertising

47:57 Cultural Influences on Game Development

49:35 Final Thoughts on Game Trends and Predictions

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share feedback and comments - matej@lancaric.me

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