005 - Discovery Starts With You: Defining the Right Customer and Their Problem
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005 - Discovery Starts With You: Defining the Right Customer and Their Problem
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About this listen
Customer discovery doesn’t begin with surveys or interviews—it begins with you. In this episode, I share how to tell the difference between a customer and a user, why your first customers should come from communities you already know, and how to evaluate whether you’re solving a pain or offering a gain. We also dive into the role of the “Best Current Alternative”—what customers use today—and why it sets the baseline for your idea’s value.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.