In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the concepts of co-selling and co-marketing, emphasizing the transformative role of AI in partner programs. They explore how AI can enhance deal matching and streamline co-marketing efforts, allowing for tailored strategies that benefit all parties involved. The conversation highlights the importance of collaboration and technology in modern business partnerships.

• 🎯 Two is better than one in partnerships.
• 🎯 AI can significantly impact co-selling and co-marketing.
• 🎯 Predictive deal matching can streamline sales processes.
• 🎯 AI can monitor intent signals for better alignment.
• 🎯 Generative AI can create tailored marketing plans quickly.
• 🎯 Custom solutions enhance partner engagement.
• 🎯 AI can save time in analytics and meetings.
• 🎯 Co-marketing strategies can be personalized for each partner.
• 🎯 Using AI, plans can be generated in hours, not days.
• 🎯 Collaboration between companies is essential for success.

• “Two is better than one.”
• “Generative AI can create tailored marketing plans quickly.”
• “intent signals for better alignment”

• 00:00 Introduction to Co-Selling and Co-Marketing
• 02:03 The Role of AI in Co-Selling
• 05:40 Innovations in Co-Marketing Strategies

• Partner Marketing: Co-Marketing Plan generated with AI
  • https://partnerawesome.com/partner-marketing-co-marketing-plan-generated-with-ai/
• Partner Co-Marketing: The Go-To-Market Blueprint (SaaS Multi-Entity Portal)
  • https://partnerawesome.com/partner-marketing-the-go-to-market-blueprint-saas-multi-entity-portal/
• How-to-Video:
  • https://youtu.be/VJKltLw1jrQ